Did you know that one of the biggest predictors of the success of an infomercial product is how easily it can be stored in a closet or under a bed?
In fact, most companies won’t even bring to market a fitness product (for ‘use at home’) unless it can be easily stashed away.
While not in product sales, Jillian Michaels has sold just under 1.5 million copies of one of her at home workout DVD’s. I can see why, with a hit TV Show, an awesome physique and excellent marketing behind her.
BUT, do you think all those people that purchased the DVDs continue to use them or ever used them in the first place?
You might be surprised to know that more than 50% of purchasers use a DVD a couple times and that’s it. This goes for all home workout DVD’s and programs, not just Jillian’s.
Ok, so what’s the big deal about this? Well I’ve had several members tell me they tried at home workout DVD’s but they get bored and stop, they don’t work or never really used them. Today I heard this again so I thought I’d write about it.
Many of you know Becky, not just as a MPower Fitness member but also as one of our junior coaches. Becky was one of those individuals that “worked out with Jillian” (not literally) but really didn’t stick with it.
“I was tired all the time and frustrated about being tired. I made excuses for why I couldn’t’ get in a work out on any given day.”
“NOW that I’ve been doing MPower Fitness for about a year and a half I KNOW I can make time for a boot camp session. I feel so much healthier because I am not doing it alone and wondering if I am doing the right exercises or in the right order or anything like that. I look forward to walking into MPower’s doors because I know I’ll be greeted with a smiling, helpful face vs hovering around a machine, waiting for my turn to do it at my previous gyms.
I think the big reason that I want to go to a boot camp session is because of the people I can expect to see there. I get excited to see Tracy, Jenny, Mara or whoever the coach might be for the day and that gets me out the door.”
Being surrounded by positive people that encourage and want the same thing as you really does wonders. Smiles are contagious. That’s a fact. And when you walk in the door and everyone is smiling and happy to be there, how can you not smile back and feel good?
Becky has learned a lot about health and fitness in her year and a half with us, more than she ever thought she would. Look what she had to say,
“Since joining MPower Fitness my life has changed from thinking and reading about health and fitness and actually DOING the things that I’ve read about. I’ve gone from someone who was almost always on some form of a diet to someone who makes daily healthy choices as best as I can but who also doesn’t beat myself up when I slip up here and there. I have gained a better vision for what long-term health and fitness looks like.
When I was younger I had trouble sleeping, was anxious and put on an anti-depressant which I did not want to take. Since then, the work outs and the food that I put into my body have helped me deal with some of those symptoms of depression that still pop up. When I work out, I tend to sleep better and worry less which is a huge difference from how I used to deal with my stress.”
Becky has not only reached her initial goals as a client but raised the bar more and became one or our newest fitness coaches and is sharing her knowledge with so many others. This is a win-win for everyone.
“My goal from the beginning was to lose a few pounds and get back in shape. My goal now is not strikingly different, I still want to feel good but I also want to be able to do certain activities that stretch my fitness to the next level. My goal now is to maintain those “post challenge” results and honestly to feel comfortable in a swim suit. I think it’s something a lot of us dread and I’d like to change that!
My overall experience at MPower Fitness has been one of constant encouragement. Megan is such an inspiring speaker and person to be around. I would say I used to be intimidated by the smaller gyms with more attention put on you as you’re working out, but the way the coaches do it makes you feel like they have your best interest in mind 100 percent. Now that I have gone from client to coach, I am just excited to make other people feel the way the coaches have left me feeling after a work out with them.
I’m happy to be a part of the MPower Fitness family because they truly do want all good things for everyone who walks through those doors.”
Great times lie ahead with another awesome coach on board. Congrats Becky!
If you are like Becky and struggling to find the motivation to do a home workout, give us a call and we’ll get you in to try out MPower Fitness.
Let’s make it another great week!
Megan K and the team